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COTE D'IVOIRE OFFICE:

TIGUI HOLDING
25 BP 1313 Abidjan 25,
Commune de Cocody, Riviera Golf 4,
Beverly Hills,Republique de Côte d'Ivoire

FOUDIS

  • 2002 Foudis was founded by Mrs Tiguidanke Camara as a cosmetics company.
  • Later in 2006, she incorporated the company as Foudis Inc. and became a luxury goods company.
  • In 2016, Foudis changes direction by opening an African subsidiary aiming at the valorization and globalization of African culture and textile in order to globalize the "made in Africa" and the creation of young jobs to develop the textile industry and give it luxury visibility.

Foudis as a high-end brand, is a lifestyle company that includes textile design, prêt-a-porter, accessories, jewelry, fragrances, cosmetics, and home furnishing. Foudis manufactures and distributes exclusively all its goods through its own retail channels.
Foudis is synonymous of fine workmanship, sophisticated design presented in clean lines, elegant minimalism, and precious material characterized by fabric innovation, the use of bold prints, colors and computer enhanced patterns that identify the Foudis line.

Tiguidanke Camara, a Guinean native and a lawfull permanent US resident, appeared on the catwalk at the age of 14 in 1989, thus starting a career in fashion. In 1996, she moved to New York to pursue her dream of becoming a model and impact the fashion industry.

After giving birth to twins, Mounir and Hawa SAKHO in 2001, Tiguidanke commonly known as Tigui Camara, decided to end her modeling career and become an entrepreneur when she founded her company Foudis Inc.
in New York.

Over the last few years, she has gained an in-depth knowledge of the luxury business and experience working for high-end brands such as Thomas Pink, a subsidiary of the LVMH group, Bonpoint, a luxury French children's store where she held a management position.

Combining all her experience and a rich heritage of French-African and African culture, Tiguidanke Camara is ready to bring a new vision to the world of luxury fashion thanks to her work style.

Mrs. Camara firmly believes that the growing industry of the textile is among the main drivers of economic development, particularly in African countries.

FOUDIS TEXTILE

Foudis textile is characterized by two types of design: FANNY AND KINCY

FANNY

KINCY






FANNY is a denomination of loincloth in the mandingo language, a West African tribe. The use of bold print and color in this particular Foudis textile remind many of the Wax fabric widely used troughtout the African continent.


With KINCY Foudis explores the many facet of creativity. In this style of fabric Foudis uses its African heritage, culture to create artlike design that transcend the globalization of African textile industry. We are universal so does it show in our design.

FOUDIS CULTURE

With Foudis, we do not try to dismantle the artistic representation that we built from loincloth since colonial times. Nor do we seek to claim an African identity, but in accordance with the vision of the founder in the era of globalization, it is about responding to a cultural diversity, conform to a universal art far from the folkloric cliché.

The goal is to embrace every possible field by giving free rein to the imagination. The construction of the textile does not fit into a specific gun, but will be built according to the imagination, in order to leave the doubting minds.

CONCEPT AND VISION OF FOUDIS

Transmit with a simple spirit

When the duck inspires the spirit, time flees in rhythm, between submitting and advancing, time is counted. To overcome, power is the strongest weapon to fight this anxiety. Only the strongest assert themselves. This is reflected in these reasons. From Fanny to Kincy is the total simplicity in design that emerges at first sight.

It is an aesthetic renovation that wants to be sovereign and free. It is the revolution of African artistic genius that marks the trends of Foudis textile designs. Enlightened by the beauty of our planet and our space every day indeed, these designs express the reign and preach the spirit of conqueror. Our goal is to safeguard our know-how by highlighting the universal spirit. A little quirky, we always keep this simple mindset to not transgress the luxury brand of the house.

Let us remember, that the creative genius at Foudis is art in the universal sense. It is neither compartmentalised in obsolete aesthetic codes nor too far removed from cultural trends, but closer to the world and especially to give minimalist elegance.

FOUDIS ALPHABET

It's the story of a modern life. In the era of globalization and technological innovation, the flow of ideas is wavering from one continent to another. The textile we present reflects a quality of life that inspires well-being, optimism and self-confidence. Foudis alphabet is a groupment of signs, logo and letters that will facilitate the recognition of the Foudis luxury brand.

The identity of the brand is represented by the following signs:

  • In reference to our African heritage, we choose the yellow color and the Fody bird from Madagascar to represent the Foudis brands.

    Yellow is a warm color that represents the tropics of Africa. It breaths freshness, softness and dynamism. It's an exciting color. Like the rays of the sun, we want the yellow of Foudis and its design to cheer you up, provide you a smile and the energy of every day life.

  • The four interverted F: this to recognize the brand Foudis, wich start with the letter F.

  • The buttons and the yellow claw that jump to the eyes. You will always find a single yellow button or a groupment of yellow buttons on all our ready to wear (shirts, vests, pants and suits.Please refer to the picture) to facilitate brand recognition.

  • The Foudis bird from Madagascar guided us in the choice of our logo of the two (2) intertwined birds often represented in yellow. The name of the company Foudis, however, is linked to the filial bond that unites the founder in the name of her mother.

This name is associated with our company to signify abundance, next to the four F, buttons and yellow claw that jump at first sight. Reading the disposition of these symbols translates the number six, a divine number that expresses power.

HOW TO RECOGNIZE US:

FASHION

COSMETIC